Summer study day: Marketing, and biomechanics and MSK

• 9.00am - Welcome
• 9.30am - Start
• 4.00pm - Close

In this session Zoe will help you feel confident, capable and in control of your marketing - without copying what everyone else is doing. We’ll look at why generic marketing advice often misses the mark for podiatry, how that impacts confidence, and how to build a marketing approach that actually reflects your values, capacity and patients. Expect practical explanations, real-world examples, and tools you can implement immediately - including SEO basics, local search strategies, social media clarity, insider marketing tips and how to use ChatGPT ethically to accelerate your results.

Afternoon session:
Clinical: Lower limb Biomechanics and MSK - The foundation of all podiatric practice
Led by Kate Woodrow, Specialist MSK Podiatrist

About Kate
In this session Kate, who has over 25 years' experience working within MSK podiatry in the NHS, will share how she realises the results of her passion for reducing pain and improving function, maintaining mobility and independence and providing appropriate evidenced-based rehab. Working jointly with MSK physiotherapy colleagues, Kate has shown how this collaborative approach has proved very successful in achieving optimal therapeutic outcomes in a time efficient manner.

Kate is an MSK Clinical Specialist Podiatrist and current Clinical Lead of the MSK Podiatry Service at Blackpool Teaching Hospital NHS Trust. In addition to being qualified to deliver cortisone injections and refer directly for X-ray via IRMER, Kate is a published author having had articles on Cauda Equina and Lyme disease published in a national journal.