Launching our new careers campaign: Inspire Movement, Choose Podiatry
The RCPod is targeting young people and mid-life career changers in this national campaign to grow the profession
The Royal College of Podiatry (RCPod) is thrilled to announce the launch of its new careers campaign and brand; a strategic initiative designed to reshape public perception of podiatry and attract the next generation of people to the profession.
A modern campaign, a modern profession
Podiatry offers a unique blend of science, medicine, and movement – and yet, awareness of the profession remains low. This campaign aims to change that by showcasing podiatry as a dynamic, rewarding, and satisfying career choice.
Our campaign goals
- Increase applications to undergraduate and apprenticeship programmes
- Support career transitions into podiatry from other healthcare roles and other careers
- Grow the number of registered podiatrists by 2030
- Build long-term engagement and visibility for the profession.
Who do we want to reach?
- Young people aged 15–18, especially those interested in science, sport, and healthcare
- Mid-life career changers, from any profession, but especially ex-athletes and armed forces personnel
- Healthcare professionals looking for better work/life balance and career growth
- Science and healthcare graduates looking for a change of direction
- Physio and Sports Science applicants in clearing, to promote podiatry as a viable option.
Setting the creative direction
Following audience testing, the campaign's tagline is: Inspire Movement, Choose Podiatry.
Our message reflects podiatry’s core values: mobility, autonomy and the power to help people live pain-free, independent lives.
The campaign will feature:
- Real case studies and video content
- Interactive social media videos
- Targeted advertising across TikTok, Instagram and Facebook
- Targeted Google ads
- A refreshed brand identity
- A series of careers regional and national careers events in Autumn 2025.
What’s next?
The campaign rolls out nationally across social media platforms and the RCPod's channels from today. The campaign will run until university clearing ends in October.
The College is back on the road from late summer promoting podiatry as a career. Last year's admissions data has helped the College decide where to support. The RCPod is also supporting the new podiatry courses that have started this year.