The Royal College of Podiatry launches new corporate partnership strategy with SOCKSHOP as first partner
SOCKSHOP becomes the RCPod's first Strategic Partner in a new approach that puts ethics, impact and shared values at the heart of the College's collaboration with the private sector
The Royal College of Podiatry (RCPod) is proud to announce the launch of its redesigned corporate partnerships strategy, intended to create ethical and transparent collaborations with the private sector that aligns with its mission and values.
SOCKSHOP joins as the first strategic partner under this new approach, supporting a major new public awareness campaign which launches in late-2025, aimed at highlighting how podiatry has changed its patients’ lives.
This new strategy is underpinned by the RCPod’s Ethical Collaboration Policy which ensures that all partnerships are built on shared values, mutual respect and are beneficial for both the public and patients. The policy safeguards the RCPod’s independence, while allowing joint initiatives with organisations that promote good health and align with the RCPod’s ambitions for podiatry.
Jane Pritchard, the RCPod’s Chief Executive Officer, said:
“We are excited to welcome SOCKSHOP as our first strategic partner in this new chapter for the College. Their commitment to ethical business and their engagement with the podiatry community and our members makes them an ideal collaborator for our public awareness campaign. We are really looking forward to working with them to tell the vital story about podiatry to the public”.
The partnership with SOCKSHOP will focus on raising awareness of podiatry and foot and lower-limb health, a critical but often overlooked and publicly under-recognised area of health care. It will feature compelling patient stories, educational content and a coordinated digital campaign to engage the public and policymakers alike.
Alok Ruia, Director of SOCKSHOP, said:
“We are proud to be the first Strategic Partner to the Royal College of Podiatry. We share many values together and this campaign aligns perfectly with our desire to make a positive impact in UK health care that goes beyond the products we sell.”
With over 250 podiatrists around the UK supplying their clients with SOCKSHOP socks, the Royal College of Podiatry partnership further elevates SOCKSHOP’s commitment to foot health.
The RCPod and SOCKSHOP will be releasing more news about the public awareness campaign later in the year.
You can read more about the RCPod’s partnership strategy and its Ethical Collaboration Policy here.